Corporate Holiday eCards
Service Agreement
How the sending works, and what each of us is responsible for.
How the sending works, and what each of us is responsible for.
This agreement covers the sending service: preparing your list, delivering your card by email, hosting the page it links to, and handling unsubscribes. It applies whenever you send through us. Your account, payment and refunds are covered by the Terms of Service; what we do with personal information is in the Privacy Policy.
You are the sender. We are the means. Your card goes out under your name and your reply-to address, from our shared sending infrastructure, and every message carries your postal address and a working unsubscribe link because the law requires both of those of the sender.
Because the infrastructure is shared, one customer's reputation is everybody's. That is the reason for most of what follows.
You may only upload addresses you are allowed to email. We ask you to say where a list came from, and to confirm that, the first time anyone lands on it and every time you add new people. We record your answer and the date against the list. We do not verify it, and we cannot, so it is your statement and it needs to be true.
What counts as permission depends on where your recipient is, not where you are. In broad terms:
Where a recipient is covered by more than one of these, or you are not sure which applies, the safe answer is the strictest: a person who knowingly gave you their address for this purpose, or who is a current customer or contact of yours.
You must not upload:
Every list is checked before a campaign runs, and again whenever you add to it. We remove addresses that are malformed, that use a throwaway domain, or whose domain cannot receive mail at all. You see exactly what came off and why, and you are not charged for an address we never hand over.
We will not send a campaign to a list with no consent record against it. That is a refusal, not a warning.
Every message carries a visible unsubscribe link, and a one-click header that mail clients act on themselves. Both work without us asking the person anything.
An unsubscribe is global and permanent. Somebody who opts out stops receiving cards from every customer of this service, not only from you. That is deliberate: they unsubscribed from a message that arrived from our sending domain, and they have no way to tell our customers apart. The same applies to a spam complaint and to an address that hard-bounces.
Suppressions do not expire and cannot be removed by re-uploading the address. If you believe one is wrong, ask us.
A large campaign starts with a small batch, and we wait for the bounce and complaint figures before releasing the rest. If those figures come back bad the campaign stops and we tell you why, rather than spending your credits and our domain's reputation on a list that is not what it was said to be.
Your first campaign is reviewed by a person before it goes out. We may also stop or refuse a campaign that would breach the permission rules in section 2, and we may suspend sending for an account that repeatedly produces complaints.
Your card is delivered as a link to a page we host. That page stays up for 60 days, counted from the later of your purchase and your most recent send, and we warn you a week before it expires. You can switch the link off yourself at any time, and switch it back on again afterwards.
Sending is metered in credits, one for each message actually handed to the mail provider. An address removed by the checks in section 3, or already on the suppression list in section 4, costs nothing. Credits belong to your account, not to a particular card.
You buy a card with a size: the number of people it may be sent to, whether we send it for you or you send it from your own email provider. We track how many people open your card. If it is sent to more people than its size, we may contact you about moving up, and may invoice the difference. You can move a card up a size at any time, paying only the difference.
For your recipients' personal information, you are the controller and we are the processor: they are your contacts, we hold them to send your mail, and we act on your instructions. The exception is the suppression list in section 4, which we maintain for the whole platform and will not delete on request, because deleting it would mean mailing people who have asked us not to. The detail is in the Privacy Policy.
You can stop using the service whenever you like. We may suspend or end an account that breaches section 2 or section 5, and where we do we will say which. Refunds are covered in the Terms of Service.